Toronto's Festival of Beer might just be the city's biggest annual tribute to everyone's favourite adult beverage. But just how big is it? To get some sense of its scope, and to make sure you've got all the information you'll need to make the most of the brew-guzzling affair, here are some of the facts and figures related to this year's event.
30,000 - Amount of expected attendees at this year's event.
11 - Per cent increase that number represents from last year's attendance total.
19 - The number of years that Toronto's festival of beer has been around.
$39.50 - Cost of general admission.
5 - Number of drink tokens included with general admission.
$75.00 - Cost of a VIP ticket.
5 - Number of extra drink tokens a VIP ticket gets you (although VIP access also includes an express entrance, a catered meal, and access to the VIP area).
6 - Number of minutes I estimate you'll spend in the VIP area before you question whether or not the VIP pass was worth the extra $35 that could have been spent on additional beer tokens.
72 - The number of beer vendors on hand, including not only local favourites Black Oak Brewery, Cool, Great Lakes, Kensington Brewing Company, Left Field Brewing, Mill Street, and Steam Whistle, but also the big guys and a handful of international brands.
120,000 - Estimated number of litres of beer those vendors will pour over the weekend.
1/2 - Level to which that much beer would fill a standard Olympic-sized swimming pool.
20 - Food vendors who will be there serving grub to soak up all that beer. Confirmed vendors include Pizzeria Libretto, Campagnolo, Fidel Gastro's, Rock Lobster, Oyster Boy, Southstreet Burger, Teds World Famous BBQ, and Sully's Dawgs.
16,472 - Estimated number of Instagram pictures of lobster rolls, sloppy Joes, and burgers that will be uploaded as a result of the festival.
3 - Days that the beer fest will run, beginning Friday July 26 and wrapping Sunday July 28.
0 - Amount of tickets still available for Saturday's festivities. In fact, the Saturday session of the event has been sold out since March. You can, however, still get tickets online for Friday and Sunday — although you can expect Friday to sell out this week too — and, providing there are some left, you can tickets at the door Sunday.
4,431 - Estimated amount of tank-top-wearing dudes you can expect at the festival. The event is somewhat notorious for a certain frat boy element which may or may not detract from your beer festival experience; however, it's not all that hard to avoid this scene if you want (read: steer clear of the Budweiser and Coors Light areas).